Dealer programme · 2026
Sell the step
that moved a nation.
SELANA is the first electric step legalised on Dutch roads. Add it to your showroom and unlock premium margins, an Apple-grade dealer hub, and a brand customers actually queue for.
By the numbers
A category created.
A market wide open.
1st
Legal e-step brand in NL
€ 1.899
Average retail price
32%
Average dealer margin
14 dgn
From application to first delivery
Why partner
Everything you need.
Nothing in your way.
A brand that sells itself
Featured in NRC, FD and Quote. Customers walk in asking for SELANA by name.
Premium margins
Tiered dealer pricing from Silver to Platinum — your performance, your reward.
Full service backbone
Warranty, parts, RDW registration and AI ticket triage in one calm interface.
RDW-ready
Every step ships with the legal paperwork. No friction, no risk.
SELANA Academy
Onboard your team with cinematic training videos and certifications.
Real-time everything
Live inventory, instant invoices via Moneybird, payment links to customers in one click.
Founders' note
"We didn't just launch a step.
We rewrote the law."
For three years we worked with RDW to give the electric step a legal home on Dutch streets. Now we're inviting the most ambitious dealers in the country to bring it to every city.
Become a dealer
Limited dealer slots — 2026
Ready to add SELANA
to your floor?
Start application Takes 6 minutes. Decision within 3 business days.